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If you are a business that keeps its customers informed you likely have an email marketing platform. There is a variety of them to choose from these days and they are not all created equally. As a former user of Active Campaign, and Mailchimp and a current user of Flodesk, I wanted to put out my review of Flodesk Email Marketing.
In this post, I will give you my honest Flodesk review as a user since 2020.
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Flodesk did not pay me or ask me to write this review. This review of Flodesk is based on my experience using the platform for three years.
What Are The Basics of Flosdesk?
Like any email marketing tool and platform, Flodesk has a variety of functions, but what are the basics?
Most Important Features
- Flodesk has unlimited emails with unlimited subscribers, forever! That is quite a nice feature!
- Automation and workflow capabilities for email campaigns
- A variety of exciting sign-up forms
- Flodesk has a flat rate, no platform fee, and unlimited access
- Connects with apps through Zapier and integrated with Shopify!
- Works in conjunction with Facebook, Instagram, Typeform, WordPress, Google Sheets, and Slack
- Analytics Dashboard
This platform is ideal for content creators who are looking to set up a series of emails whether monthly or weekly emails or deliver digital products.
This sophisticated digital marketing service provider was crafted by creators for creators. And you can tell.
If I was to describe Flodesk in a couple of words… Soooo Pretty!
Who Created Flosdesk?
Flodesk was created and founded by Martha Bitar and Rebecca Shostak in 2019. It is a global team of 75% women and 75% underrepresented minorities.
A company created purely out of the need for beautiful email templates that are easy to use.
Flodesk focuses on user experience and has a fantastic customer support team as well as the Flodesk University. It is like having a help center open 24/7. The university was created by an email marketing expert, so if this is your first time starting a campaign, refer to it for reference.
How Does Automation Work With Flodesk?
Email marketing campaign workflows are a breeze to set up in Flodesk! Unlike other email marketing tools I have used, the setup is very easy to navigate.
It works with a series of commands and outcomes you set. For example, someone fills out your form to get more information or to obtain a freebie on a certain subject.
Here you will set up what the subscriber will receive after the initial request for the Freebie or sign-up.
Review of Flodesk Email Marketing Automation Process
First, you will create the SEGMENT that goes along with the form you created. Then find an email template and customize it with Flodesk’s email editor. Flodesk is always adding new templates!
Then after you customize it’s time to schedule your email newsletter!
Do you want to send your subscribers a series of welcome emails?
If so, you can automate and schedule when you want the first email in the sequence to send.
Easily schedule any additional emails you have in your series.
You can also gather more information about your subscriber by adding in other topics they can check if they are interested, see below.
If your new subscribers check a box in your form to receive information about travel tips, for example, you can automate that they receive whatever you create for this topic.
You can also segment your email list when someone clicks a link in your newsletter.
*Though it must be done in a workflow, not just a basic newsletter that you create and send directly to your audience.
The Flodesk account tools are essential for a creative entrepreneur!
If you have a digital product to sell, email marketing services can be utilized in so many ways!
I love using workflow automation to drive my customers to a digital product they might not have seen on my website.
And by using the email form, you can easily find out what your audience is most interested in.
Flodesk’s templates are also very inspiring when you have a little creator’s block. I often scan the templates for inspiration.
Flodesk Templates for On-Brand Marketing Emails
All the beautiful templates created in Flodesk were crafted with the best sales techniques in mind! These are all fully customizable with your brand colors. To manipulate the forms and email templates is possible with easy drag and drop to your liking.
You can also create beautiful landing pages to sell your digital products and grow your email list! You don’t even need your own website!
Many creators get started with landing pages and email lists to understand their customers better before building their websites.
Build your landing page with opt-in forms that give you more insight into who you are serving before investing in building an entire website!
Do I need my own images?
One of the BEST THINGS in Flodesk is being able to directly upload images to my newsletters or forms with photos from Unsplash!
It is super convenient for me to use these on my opt-in forms and landing pages.
Flodesk Analytics Dashboard
Get a good idea of what your audience is into by taking a closer look at the Flodesk Analytics Dashboard.
On this dashboard, it tells you:
- Delivered Stats
- Open Rate
- Click-through Rate
- Which Links were clicked and how many times
- Which subscribers opened your emails
- Unsubscribed Stats
- Undeliverable Stats
New Checkout Feature in Flodesk
Flosdesk has finally launched the checkout feature that wasn’t available when I joined in 2020. Now you can monetize your content, track sales, and accept online payments all within your Flodesk account.
With these new features, I really believe Flodesk is the best email marketing platform out there!
Setting up a sales sequence with a platform like Flodesk checkout is perfect for small business owners who are just getting started. The cost of Flodesk is so incredibly reasonable.
Try it now for 30 days for FREE! No credit card is required! This free plan trial is a great way for you to really see if it will work for your small business.
Get Your Free Month of Floskdesk!
What Does Flodesk Cost?
What I love most about Flodesk is the low cost with no hidden fees. Flodesk doesn’t charge you more money the more you grow like almost all other paid platforms.
It is one of, but not only, the reasons I keep my account with Flodesk. I think the price is REALLY reasonable and I want to be as honest as I can in my review of Flodesk email marketing.
You can check rates for Flodesk below in the helpful chart for you to understand everything you get for the fee.
Email $38 billed monthly or $34 billed annually
Checkout $38 billed monthly or $34 billed annually
Everything $64 billed monthly or $59 billed annually
Templates, Custom Fonts
Free Integrations, Hosting
Analytics, Data Exports (CSV)
Community Access & Support
Embedded Forms, Landing Pages
Workflow Automation, Segments
Sales Pages, Checkout Pages
Upsells, Online Payments
What Makes Flodesk Better Than Active Campaign, Convertkit, & Mailchimp
My review of Flodesk email marketing wouldn’t be complete without a little comparison to the competitors.
It has been my experience that Flosdesk really stands out among any email marketing that I’ve used for two main reasons.
- The exquisite designs of the templates. Flodesk truly has the best-branded templates in the business!
- User-friendly experience and ease of use of the platform overall. When I used Active Campaign I struggled to figure it out on my own. It did not have many intuitive features. To its credit, Active Campaign is a powerhouse in capabilities to do more than just email marketing campaigns.
Convertkit and Mailchimp have their plus sides, but for me using Flosdesk has been a game changer. Getting set up with the right email marketing software is so important for small businesses.
My emails are the face of my business to my email subscribers, and I want to stand out.
Looking for more than a new email marketing platform?
If you have read my review of Flodesk and still need more small business resources, I have a few!
The Blogger Bootcamp by Christina Galbato has a course to get your blog up and running. It’s the same course I used when I started my blog.
It made a world of difference even though I had already established my site and had published a blog post or two.
This course is for beginners, not for those who are bringing in more than 10K pageviews a month.
If you are a content creator running a small business without contracts, listen up! Here are the best content Creator Contract templates for creative entrepreneurs!